The UK Protects Kids By Eliminating Tobacco Messaging
I was back in the UK this week and saw this small info card (in the photo) on the counter at almost every store. Some time ago the country had placed all cigarettes behind closed doors in stores, preventing them from being seen unless specifically asked for.
The new laws go much further, the most notable being the introduction of plain packaging to eliminate all branding, a far cry from relatively recent days when a significant portion of all ad revenue was spent pushing cigarettes. (Naturally big tobacco tried to fight the move, even trying to claim that government were taking over their copyright, but lost the case when it was heard in the Supreme Court).
All packs must look the same, and be colored the same brown, the color that the rule-makers tested as being the most undesirable. And the graphic images of rotting lungs have been increased too
Additionally, there will be no more packs of 10 and small packets of rolling tobacco (to discourage kids on low budgets), no more menthols, no smoking in a car with kids, and a raft of rules related to the growing phenomena of e-cigarettes.
Would you like to see the US adopt similar rules? Do you think they actually could?